Representative Beto Preto has until Monday (17th) to reach a settlement in impropriety case
Former Paraná Health Secretary negotiates with prosecutors, potentially avoiding conviction impacting political rights.
Tempo previsto
16/4/2025
Digital Lab 2050 debuts in São Paulo with media labs, data analysis, & focus on human communication.
Lab Digital 2050 is launched at ISE Business School headquarters in São Paulo In a discreet meeting following a breakfast featuring red berry donuts, eight media labs were introduced to São Paulo’s intellectual community.
The president of the ISE Business School Board, Professor Dr. Carlos Alberto Di Franco, stopped by to greet us in friendship and mark the occasion. As a demonstration for the launch, the data analysis lab utilized a corpus of comments left on the professor’s YouTube channel over the past six months. Sentiment analysis was conducted using Microsoft’s artificial intelligence technology.
In the featured photo: Ágata Soares, Professor Dr. Carlos Alberto Di Franco, and myself.
Dr. Ana Brambilla and Raphael Müller. Photo: Vinícius Sgarbe.
ISE professors and Lab mentors Dr. Ana Brambilla and Raphael Müller gave presentations, acting as organizational sponsors. Müller recently returned from Barcelona, where he was engaged in activities at IESE Business School, University of Navarra. He argues that victory in life occurs when an individual's resources are utilized. “David, when he fought Goliath, for example, didn't use others' weapons. He wouldn't even have known what to do with them,” he contends.
Dr. Brambilla delves into the profound meaning of the genesis and development of a business, from a philosophical perspective. “The realization of an entrepreneur's potential is to become a business owner", she instructs. For her, "it is a source of pride to see a project conceived in our school come to life and reach the market with such strength. The enthusiasm of the managers, Vinícius and Ágata, is clearly the main fuel for a proposal that emerges with the noble and rare objective of improving human communication in its multiple perspectives”.
The Lab's founding partner, linguist Ágata Soares, explains: “We are launching the 2023 product line. This presentation officially marks the beginning of the company. We have invited people who are part of our development, many of whom are spokespeople for brands we enjoy working with, as well as representatives of international delegations, and Sgarbe’s mother”.
Curitiba-based entrepreneur Oberdan Pallu, psychologist Janine Sgarbe, and the director of institutional relations for the Master: Media Business program, Dr. Glaucia Noguera. Photo: Vinícius Sgarbe.
The director of institutional relations for the Master: Media Business program, Dr. Glaucia Noguera, writes: "The [course] Entrepreneuring in Journalism was created in 2020 to enhance the knowledge of media professionals who were already entrepreneurs or had the desire to start their own businesses. Sgarbe fit into both categories: for some years, he had been running his own projects, but he enthusiastically cultivated many other good ideas that remained on paper. Lab Digital 2050 was one of them, and it was shaped throughout the classes and mentoring sessions. Hosting the official launch in São Paulo is, for the Master: Media Business program, a source of great joy and satisfaction. Entrepreneurship involves significant risks, and on this celebratory morning, Sgarbe and Ágata proved that, with strategy and passion, dreams can become reality".
For me, Sgarbe, the company is born from a deep awareness that work should have a broad purpose, and that the "true values of life" that have ceased to be appreciated, as Freud invites us to observe, tend to be rediscovered through simplicity.
I am a veteran of the first class of the Entrepreneuring in Journalism course at ISE. A kind of "Sunday school" compared to the prestigious Master in Media program. Let it be public and known: rarely is professional work as well cared for as it is at ISE. I experienced something similar when I became a partner with journalist Cassiana Pizaia in our production company Outras Terras Filmes (Other Lands Films).
Leia insights sobre a interação de humanos com modelos de linguagem de IA, e sobre os ODS no Brasil. Lab Educação 2050 Ltda, que mantém este site, é signatária do Pacto Global das Nações Unidas.
Tech & comms unite: better solutions, stronger human potential.
Value-driven projects boost ethical biz & quality jobs.
Former Paraná Health Secretary negotiates with prosecutors, potentially avoiding conviction impacting political rights.
Federal Congressman for Paraná, Beto Preto (PSD), has until Monday (17th) to accept or reject a deal with the Public Prosecutor's Office (MP). The summons was ordered by the 1st Court of Public Finance of Apucarana (PR), relating to a case of administrative impropriety.
As a condition for closing the case, the MP proposes that Preto compensate for damages and pay a fine of R$ 25,000. In the lawsuit, the prosecution points to losses to public funds caused by a fraudulent bidding process in 2013, amounting to R$ 127,194.43.
Beto Preto headed the Health Department in Paraná during the pandemic. It was then that he made a name for himself in the election that took him to Brasília. He is currently on Governor Ratinho Júnior's shortlist for succession to the Iguaçu Palace. If convicted of an act of impropriety, he could have his political rights suspended.
According to the Public Prosecutor's Office, Beto Preto, then president of the Intermunicipal Consortium of the Ivaí Valley (Cisvir), contributed to a bid-rigging scheme by assisting a criminal organization led by the deceased businessman Marcelo Cernescu.
The then-president approved a bidding procedure without considering several irregularities. The scheme involved, according to the MP, shell companies and the contracting of services considered unnecessary because they should have been provided directly by the public administration.
In the initial petition, the prosecution describes illegalities in the bidding process for the contracting of an object described as "unnecessary, costly, and flagrantly illegal".
Furthermore, the elements gathered in the investigation indicate that, to achieve the illicit objectives, regardless of the contracting municipality, a similar modus operandi was employed, consisting of a joint effort between public officials and businessmen of the group to "assemble" bidding processes for the contracting of an unnecessary, costly, and flagrantly illegal object, whose acts bear clear indications of concealment.
—Initial petition of the Public Prosecutor's Office.
For the MP, the items in the bidding process do not justify hiring a private company, and it is a mere artifice "unequivocally created for the diversion of money from public coffers".
Congressman Beto Preto even had his assets frozen, along with the other defendants. Due to a change in the Administrative Improbity Law approved in 2021, the judge in the case ordered the unfreezing of the assets.
Micro-doc reveals Jenin camp reality, a symbol of Palestinian resistance in the West Bank.
Ten Palestinians were killed and one hundred injured by Israeli military forces in one of the largest operations against Palestinians in the Jenin refugee camp in years.
Israel has illegally occupied the West Bank, where Jenin is located, since 1967. This represents 56 years of illegal occupation, violating international law.
Palestinians are the largest refugee group in the world. They have lived in refugee status for 75 years, both abroad and within Palestine itself, without the right to return to their regions of origin or even to move freely within their own country.
Palestinians have the right to resist the illegal occupation, the expulsion from their homes, and the chronic violence to which they are subjected.
We, writer and journalist Cassiana Pizaia, and analyst and journalist Vinícius Sgarbe, produced a micro-documentary about Jenin over a year ago, following two trips to the Middle East.
