Vinícius Sgarbe is a journalist (PUCPR), holds a master's degree in philosophy (PUCPR), specializing in the philosophy of psychoanalysis, and a master's degree in communication (UFPR), specializing in political communication. He is a member of the Otávio Frias Filho Chair for Studies in Communication, Democracy, and Diversity (2023-2024, and 2025-2026) at the Institute of Advanced Studies (USP). He is also a member of the Political Communication and Digital Democracy research group (UFPR).
He is a psychoanalyst and a member of Brincada do Ouvir (São Paulo). He is a certified organizational transactional analyst (National Union of Transactional Analysts, UNAT).
He was a multimedia reporter for CBN Curitiba radio and the G1 Paraná portal, under the auspices of RPC. He served as a correspondent in Brazil for Iran for the Persian state channel Shabake Khabar. He also worked as a TV fixer for the BBC's Persian and Arabic services in London. And he was a special political correspondent for Rio de Janeiro's O Globo newspaper.
He is the co-founder of the production company Outras Terras Filmes, and of the Lab Digital 2050 project. In 2023, the Lab became a Google startup.
The love and dedication that Vinícius pours into his work make him a truly distinctive professional—one of those rare individuals capable of transforming an organization's culture. His perspective on journalism is deeply rooted in the most human aspects of the profession, seamlessly blending the richness of everyday newsroom practices with the analytical vision of someone who understands processes and outcomes from a broader perspective.
Vinícius is highly attuned to subjectivities while never losing sight of the practical commitments required for the sustainability of a business or operation. As a student, he was attentive and fully engaged with the challenges of journalism entrepreneurship. He is an optimist, a remarkable analyst, and a true inspiration.
"Communication is not what you say, but what the other person understands from what was said." — Claudia Belucci.
The unique individual and the dedicated professional define the journey of journalist and communicator Vinícius Sgarbe. We had the great privilege of having him on our communication team, where his talent and creativity set him apart. A multifaceted professional, he developed remarkable ideas and turned communication into a powerful tool for marketing and success.
