In 2050, the Lab also wanted to live outside journalism

When we think of the name “Lab,” at first it had to do with experimental journalism. But not an experimental kind unconcerned with market standards. The idea was to make two things converse: the intellectual lineages of journalism, and the practices in newsrooms. We still think about this, because we believe in ways of doing, such as precision journalism, solutions journalism, etc. But the Lab asked of itself an irreversible change.

We began to perceive that the transformations that are so dear to us in personal terms, always in the direction of happiness, were also possible in personal life projects, brands and companies.

What kind of experiments are possible in so broad a laboratory? Well, that conversation could take a lifetime. So let us go to our most orthodox laboratory test, which is historiographic. Who brought us to this moment?

Starting with the founders’ parents, then the founders, the heirs, the people who passed through the firm — what does the history of those people have to do with what is lived today, or what relation does it have to the challenges to be overcome? A company is strictly the people who work in it.

In this context, issues recur such as sick leadership flows, imprecise beliefs, small and large authorities with confused roles. The price of transformation is very high. That is, eventually, with new songs beating the rhythm, someone may stumble on the organizational choreography.

Transformation is the natural path of life, in addition to being profitable (in Portuguese). Preventing or delaying it has no lasting effect. It is better that we be minimally prepared.

Learn a little more about our solutions in Organizational Transactional Analysis. Schedule a meeting.